臺灣全民學習平台 Marketing Management：Branding your company 4P-wise 講師:BehzadForoughi 影音教學 英語發音(DVD版)
臺灣全民學習平台MarketingManagement：Brandingyourcompany4P-wise講師:BehzadForoughi影音教學英語發音(DVD版)內容說明:
Marketingisoneofthemostmisunderstoodmanagementareastoday.Itisoftenusedinterchangeablywithshopping-relatedactivities,butitencompassesamuchbroaderrealmthansimplysellingaproduct.
Thisintroductorycoursecoversthefundamentalsofmarketingmanagementwhichistheprocessofcreating,promoting,pricingandplacingproductstofacilitatesatisfyingexchangerelationshipsinadynamicenvironment.Inthiscourse,studentsareexpectedtolearntheterminologyandconceptualmarketingmodelsinthesimplesttermsandpavethewayfortheirpathtomarketingexcellence.Thiscourseisdesignedforanyonewithinterestinmarketing.

課程目標
BasicconceptsofmarketingMarketingstrategyandplanPositioningstrategyMacroandmicroenvironmentThemarketingresearchprocess

授課教師
教師姓名：Dr.BehzadForoughi教師簡介：BehzadForoughihasPhDinmarketingfromUniversitiSainsMalaysia(USM),Malaysia.HeiscurrentlyworkingasanAssistantProfessoratI-ShouUniversity,Taiwan.Behzad’steachingexperienceincludesoverfouryearsasateachingfellowandassistantprofessorwithextensiveexperienceinteachingmarketingcourses.課程內容:
00_?
001_TaiwanLife-UserManualforStudents.pdf
002_CaseStudy_Readings-GOOGLE.doc
003_Casestudy_Readings-TWGTEA.doc
004_Casestudy_Readings-PTHEINZABC.doc
005_Casestudy_Readings-MICROSOFT.doc
006_Casestudy_Readings-PROCTER&GAMBLE.doc

01_IntroductiontoMarketing
001_IntroductiontoMarketing-Introduction.mp4
002_1-1WhatisMarketing_.mp4
003_1-2WhatisMarketed_.mp4
004_1-3Marketingcoreconcepts(1).mp4
005_1-4Marketingcoreconcepts(2).mp4

02_MarketingStrategicPlanning
006_MarketingStrategicPlanning-Introduction.mp4
007_2-1Valuechain.mp4
008_2-2Corporateanddivisionstrategicplanning.mp4
009_2-3Businessunitandproduct.mp4

03_Segmentation,Targeting,Positioning
010_Segmentation,Targeting,_Positioning-Introduction.mp4
011_3-1Segmentationstrategy(1).mp4
012_3-2Segmentationstrategy(2).mp4
013_3-3Segmentationstrategy(3).mp4
014_3-4Targeting&Positioning.mp4

04_MarketingInformationSystem
015_MarketingInformationSystem-Introduction.mp4
016_4-1Internalrecord&MarketingIntelligence(1).mp4
017_4-2Internalrecord&MarketingIntelligence(2).mp4
018_4-3Themicroenvironment.mp4
019_4-4Themacroenvironment(1).mp4
020_4-5Themacroenvironment(2).mp4

05_MarketingResearch
021_MarketingResearch-Introduction.mp4
022_5-1Problemstatement(1).mp4
023_5-2Problemstatement(2).mp4
024_5-3Marketingresearchprocess(1).mp4
025_5-4Marketingresearchprocess(2).mp4
026_5-5Marketingresearchprocess(3).mp4
027_5-6Marketingresearchprocess(4).mp4
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